Artesia Spotlight: July 2009

Artesia Spotlight is a monthly review of key news in the fields of social media, user communities and virtual worlds. If you want to be the first to read the news, you can subscribe to receive Artesia Spotlight by e-mail on this page.

Post Spotlight

Nick O'Neill presented his 5 Phases Of The Facebook Sales Funnel on the All Facebook blog. According to this model, Facebook marketing should be done in 5 phases: Awareness, Education, Engagement, Action and Repeat Engagement. The post also provides some examples of what strategies can be used in each of the phases.

Video Spotlight

In this short video interview Josh Bernoff, the co-author of the best selling social media marketing book Groundswell, talks about how even more common brands can use social media to connect with their customers. In another part of the interview, Bernoff also talks about the social media biggest mistake: not listening and responding. For a full transcript of the interview, see Robin Good's blog.

Post Spotlight

Marketers are always trying to use YouTube to promote their products, but only a few of them have managed to understand this new medium. The post YouTube Brands: 5 Outstanding Leaders in YouTube Marketing highlights five brands that have managed to develop a successful YouTube presence.

Other news

• A new survey among IT professionals has shown that there is a growing acceptance of social networking in the workplace.
• Web-based productivity suite Zoho now provides an add-on that allows Zoho Office to integrate with Microsoft SharePoint, allowing users to share documents between Zoho Office and SharePoint.
• Adobe has launched Acrobat.com, an online business collaboration suite similar to Google Docs.
• Google has launched the Google Apps Deployment for Enterprise site, which provides resources that help businesses move to Google Apps.
• Google has also announced Google Apps Sync for Microsoft Outlook, which allows users to use Microsoft Outlook with Google Apps.
• Microsoft has launched its new search engine Bing.
• Facebook has announced Live Stream Box, a service that will allow website owners to include live Facebook conversations next to a live streaming video event. This service was first tested during the 2009 US Presidential Inauguration.
• IBM has launched PartnerWorld Communities, a social network that will allow IBM partners to collaborate with one another.